Last Update :2/25/2020

Feb Perspective: Course financing, the woke go for broke

Greetings golf stakeholders:

We're now officially past the winter midpoint for those of us in the northern climes, the trade shows are behind us and the spring season lies ahead. Publisher Jim K. "calls his own number" for the lead story in February analyzing the recent transaction of Belmont GC in Richmond VA where Henrico County unloads a failing golf operation to The First Tee of Greater Richmond. In what he refers to as woke ambitions chased by joke financials, he looks at the structure of the deal, the numbers and professionally opines on the likelihood of success for either party. For the full story, click here:

The Pellucid Perspective - February 2020

In addition, our midwinter narrative includes the following infotainment:

·    Contributing Editor Stuart Lindsay takes apart the recent USGA 302 page "discovery on distance" and distills the puts and calls into <1,500 words. Two things that jump out at Stuart are the fact that the distance report appears to be an attempt to continue beating the drum for the USGA's subliminal messaging on "sustainability issues" vs. focusing on the matter-at-hand as well as the fact that many of the findings relate to skilled and competitive players (~5% of the universe) but ring hollow for the average golfer (~95% of participants). Look inside for his condensed synopsis and what it likely means if you're in the 95% audience.


·    Contributing Writer Harvey Silverman offers his 36,000 ft (guessing that's from the plane en route back to San Francisco) retrospective of this year's edition of the PGA Merchandise Show and Golf Business Conference (GBC). We fully concur with his observation that the shared location and sequential timing of the GBC and the PGA Show was a big hit and one of those pleasantly-surprising "who knew?" discoveries by the two associations.


·    Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the January weather impact results (way up!) and December YtD Utilization (eked out a small gain). We also chart the monthly timeseries for the year of Golf Playable Hours and Utilization while our Market Focus spotlight of the Top 25 US Golf Markets falls on San Francisco, CA the 10th healthiest market by our proprietary, multi-dimensional scorecard. Rounding out the issue, our Comings & Goings section catalogues, classifies and comments on 25 activities during the past month with transactions beating closures by a score of 14 to 7 aided by KSL's wholesale purchase of Heritage Golf and their 6-course portfolio (the end of the multi-year "unwinding" from the Bob Husband era when Heritage owned or managed 25+ courses).


·    As a reminder, Pellucid's '19 State of the Industry presentation is available in the wake of their multiple presentations in Orlando. You can get the presentation slides and access to the recorded presentation now and the commentary report by Stuart (with the December rounds charts updated) will be available to the SoI Suite purchasers by the end of this month. To see the purchase options from $100-$495 click here


We recognize and thank our continuing sponsors; Troon Golf and KemperSports as well as welcome our newest sponsor, Golf Business Solutions (a continuance of the EZLinks/ sponsorship). For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer to the industry thought-leaders who read our monthly publication, might we suggest considering joining our merry little band through our most popular 12-month sponsorship program? (offered at an improved value relative to our entry-level six month sponsorship rate) Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat'l, Reg'l, Markets), Top 25 US Golf Markets Scorecard, National Golf Consumer Franchise Health Scorecard and US Golf Supply on Sale report). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today's most challenging industry issues. For more "opportunistic" spenders, we might suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you're interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847.808.7651,


If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website ( to join the conversation, discussion and debate.


We also continue to spread the word on Pellucid's next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and which now offers annual subscriptions for <$2.5K (that's a compelling value!). IGDB now powers Pellucid's Golf Local Market Analyzer and has added functionality to our project work like being able to tally and profile course closures within key US markets over time. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email


©Copyright 2020 Pellucid Corp. All rights reserved. Quotations permitted with prior approval. Material may not be reproduced, in whole or part in any form whatsoever, without prior written consent of Pellucid Corp.

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