National Golf Course Owners Association

Syngenta Presents: Unlocking Golf's True Potential

Thank you to everyone who attended our presentation at the annual National Golf Course Owners Association (NGCOA) Multi-Course Owners Retreat in Monterey, California last month. We appreciated the opportunity to share our report "Unlocking Golf's True Potential", which focuses on the economic value of growth within the female golfer market.

A few findings from the study highlight why female participation in golf is the biggest opportunity in the industry to grow the game and shape the future:

23% of golfers in the U.S. are female
31% of U.S. female non-golfers and lapsed players would be "very interested" or "interested" in taking up golf in the next two years
Women spend an average of $949 on golf annually
Female golfers would like valet parking & locker room amenities, signage on the course, an app/website for viewing course information
Women spend 25% more than male players on golf lessons
Courses that understand the female customer can add value through services and generate more revenue

Donation to Wee One Foundation

On behalf of all the MCO Leadership Retreat attendees, Syngenta donated $3,175 to the Wee One Foundation, which helps golf course superintendents and their families when medical needs arise. To learn more, or to donate, please visit weeone.org.

Business Education for Superintendents
As a reminder, applications for the ninth annual Syngenta Business Institute™ leadership program are open until August 15. Superintendents can visit GreenCastOnline.com/SBI to learn more and apply.

Nominate your Superintendent
Additionally, we encourage you to nominate your superintendent for the TurfNet Superintendent of the Year presented by Syngenta, which annually honors top superintendents. Applications are now open here. To watch the video from last year's winner, click here.

Thank you again for your interest in the potential for increased female participation in our industry. For more information, the full report is available for download.
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Syngenta hereby disclaims any liability for Third Party websites referenced herein.

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