OWNER TO OWNER

Allison George of Toad Valley Golf Course and Whitey O'Malley of Saddleback Golf Club talk about strategic marketing planning, from the wild side (Godzilla and gorilla suits) to traditional (back to television advertising). Knowing your audience is key to getting your message across.

HOUSE CHAT

Following some recent high-profile lightning strikes at major tournaments, Mike Hurdzan, author of "Golf and Law - Golf Course Safety, Security and Risk Management," and attorney Rob Harris discuss course liability in these dangerous situations and how owners should be prepared.