National Golf Course Owners Association

Chronogolf Publishes 9th Episode of Its Golf Industry Podcast: The Ryder Cup With Paul Armitage

This week Chronogolf’s Golf Industry Podcast released its most recent episode. Host, Matt Welliver interviewed Paul Armitage, GM of Le Golf National. Next week the Paris based golf course will host the Ryder Cup.

The podcast was published September 21st, 2018 and can be found here.

In the episode, Armitage discusses how he was able to vastly improve the international visibility, number of rounds played, and merchandise sold by modernizing the way that Le Golf National is run.

He additionally discusses how hosting the Ryder Cup led to the growth of golf in France and at his golf course. Since the announcement of Le Golf National as a Ryder Cup venue, the golf course has become a bucket list destination for golfers all around the world. Armitage explains how the facility guaranteed that success by implementing these golf management strategies:

Adding golf carts

Changing pricing

Hiring English-speaking staff

Revamping the website

Introducing mobile applications

Creating a web store

Towards the end of the podcast, Paul and Matt talk about the future of golf course management both for the industry and for Le Golf National. Paul explains how he and his team are automating operations at their 9-hole golf course. He explains why this will greatly decrease staffing costs, and make the experience of going to the golf course much more convenient and efficient. Le Golf National is a prime example of how a golf course can be modernized without compromising its reputation.

Of the podcast, Matt Welliver said: “I spoke with Paul Armitage, to get an understanding of what it’s like to be a general manager at such a high profile golf course.” He added that, “We discussed the journey Paul and his team have taken to get ready for one of golf’s greatest events, and what the future looks like for Le Golf National after the big event. With the teams all set and confirmed, we also get Paul’s prediction of who will win the Ryder Cup.”

About Chronogolf:

Chronogolf provides innovative cloud-based software and marketing solutions to golf courses ranging from online booking, electronic tee-sheet, member management, tournaments management, customer loyalty and point of sale solutions for pro shops, snack bars and restaurants. Over 500 golf courses trust Chronogolf as their software provider across the world. Chronogolf’s headquarters are in Montreal, with offices in Vancouver, Lyon, Phoenix and Richmond. Visit pro.chronogolf.com for more information.

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For more information, please visit pro.chronogolf.com

Contact:
Alex Lavoie – Marketing Manager & Editor In Chief