National Golf Course Owners Association

News

Last Update :4/23/2012

Golf 20/20 Quarterly Review

GOLF 20/20
QUARTERLY REVIEW

April 23, 2012

WE ARE GOLF

National Golf Day

A coalition of the game's leading associations and industry partners met with Members of Congress on April 18th to share stories and data about golf's environmental, economic and human impact.

Club Managers Association of America, Golf Course Superintendents Association of America, PGA of America, National Golf Course Owners Association and the U.S. Golf Manufacturers Council were among the organizations that participated.

A day long exhibit in the Rayburn Foyer featured live lessons for Members of Congress from Golf Channel's Michael Breed, a golf simulator, a Republican vs. Democrat putting challenge, photo opportunities with the Wanamaker Trophy and an education display illustrating golf's cutting edge environmental stewardship.

Click the link below to view the press release of the day's activities.

Florida Golf Day

The Florida House of Representatives and Senate proclaimed February 14 "Florida Golf Day" to recognize the importance of golf in the Sunshine State.

From the 2007 Stanford Research Institute (SRI) Study, Florida generates:

- $13.8 billion of direct, indirect and induced economic output

- $4.7 billion in wage income

- More than 167,000 jobs

The 2012 Florida Golf Day featured attendees from The PGA of America, PGA TOUR, LPGA, USGA, CMAA, NGCOA, GCSAA, World Golf Hall of Fame, The First Tee, Florida Golf Course Superintendents Association, Florida Turfgrass Association, Florida Chapter of Club Managers Association of America, North Florida PGA Section, South Florida PGA Section, Florida State University's PGA Golf Management Program, Florida Junior Golf Council, and Golf Channel, along with renowned golf instructor David Leadbetter.

___________________________________________________________________

Get Golf Ready

- Get Golf Ready is working with the United Athletes Foundation of Atlanta, GA to conduct free Get Golf Ready Clinics around the country. The goals of these events are to create a non-intimidating environment for beginning golfers to become exposed to the game and to broaden the market and appeal of the sport.

- Get Golf Ready's logo and marketing materials have been renovated and updated for 2012. GOLF 20/20 will be sending out posters and brochures to help market Get Golf Ready to all 2,000+ certified facilities throughout the month of April.

- GOLF 20/20, PGA of America and the Executive Women's Golf Association are working together to create opportunities to better leverage Get Golf Ready. The PGA, EWGA, and GOLF 20/20 will collaborate on a series of 10-15 "Welcome to Golf - Get Golf Ready" clinics across the country.

- A total of 2,155 facilities are now registered Get Golf Ready sites, including 219 new facilities thus far in 2012.

- The PGA of America is hiring nine Player Development Regional Managers this year to work with PGA Professionals and owner/operators in order to drive player development programs, in particular Get Golf Ready, at the facility level. The nine regions include Boston, New York, Chicago, Southern California, Atlanta, Seattle, Dallas, Phoenix and Washington, D.C.

- The PGA of America is also embarking on a Get Golf Ready Awareness Campaign, with an emphasis on the nine aforementioned regions.

___________________________________________________________________

Image of The Game

The World Golf Foundation recently engaged Buffalo Communications to assist with efforts to communicate golf's economic, environmental and charitable impact to the media. Buffalo recently assisted with efforts to heighten awareness of National Golf Day, held April 18 in Washington, D.C., through a targeted strategy with the golf, business and sports media. Buffalo will assist with developing media coverage of key golf industry messages around the time of other upcoming industry events, such as the Congressional Golf Caucus Meeting and the GOLF 20/20 Strategic Planning Meeting. The golf industry enjoyed significant media attention before, during and after National Golf Day, including coverage in the New York Times, Golf Channel and the Sports Business Journal, among many other news outlets.

___________________________________________________________________

The World Golf Foundation has been conducting an industry - wide fundraising campaign to help underwrite initiatives it is helping to administer on behalf of the golf industry: Get Golf Ready, WE ARE GOLF and Image of the Game.

The purpose of is twofold:

1. To secure financial support of initiatives that benefit the entire industry from a broad cross-section of industry stakeholders.

2. To formally request support from the industry once every three years, rather than several times annually, to allow members of the industry to better budget and forecast their financial support.

For those who have already pledged their support, we appreciate very much your financial assistance. For those who haven't yet contributed, we look forward to speaking with you about this effort and to your potential financial support.

___________________________________________________________________

GOLF 20/20 Strategic Planning Meeting

The GOLF 20/20 Executive Committee, along with members of the Environmental, Research, Communications and Image of the Game Committees, in addition to invited guests, will participate in a strategic planning meeting on May 8 at the World Golf Village.

The primary focus of the meeting will be to begin the process of developing a five-year strategic plan (2013-2017) for GOLF 20/20.

Among the questions the group will consider are:

1. What are the major issues confronting the golf industry?
2. What strategies should be employed to address these issues?

3. What role should GOLF 20/20 play in addressing these issues and strategies?

This meeting launches a six-month process that will result in the creation of a new strategic plan for GOLF 20/20 to replace the current (2008-2012) plan.