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Last Update :10/21/2012 Golf 20/20 Third Quarter Report
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GOLF 20/20
QUARTERLY REPORT
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Dear GOLF 20/20 Stakeholder,
Welcome to the GOLF 20/20 Third Quarter Report for 2012.
This report outlines progress in areas in which GOLF 20/20 is directly involved, such as Economic and Charitable Impact studies, Image of the Game and the 2013-2017 GOLF 20/20 Strategic Plan, as well as areas GOLF 20/20 helps to support, such as We Are Golf and Get Golf Ready.
As you will see from the report that follows, the golf industry made significant progress in the last 90 days.
Please enjoy this report and feel free to contact the GOLF 20/20 Staff with questions, comments or suggestions.
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GOLF 20/20 Strategic Plan Update
Based on input from the GOLF 20/20 Executive Committee, the Strategic Planning Committee has revised the GOLF 20/20 strategic plan, which is focused on two important areas, growing participation in the game and transforming the perception of golf. The strategic plan calls for the allocation of industry resources on the specific strategies and tactics that support those two goals.
The GOLF 20/20 Executive Committee will conduct a final review of the plan in the coming weeks. The final plan will then be presented to the World Golf Foundation Board during its November meeting. The Strategic Planning Committee will incorporate the feedback of the WGF Board and the GOLF 20/20 Executive Committee into the final strategic plan, which will take effect January 1, 2013.
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The Podesta Group, which has been assisting We Are Golf with efforts to communicate golf’s economic, environmental and charitable impact to Members of Congress and other influencers in Washington, D.C., has reported substantial progress during the past several months.
Please click the link below to view the latest report.
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Image of The Game
Buffalo Communications, which has been assisting GOLF 20/20 with efforts to increase awareness of key industry messages, has reported significant coverage and social media activity around several industry initiatives in the last six months.
Please click the link below to view the Publicity and Social Media Highlights Report.
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The PGA of America, which assumed day-to-day responsibility of Get Golf Ready in 2012, has reported substantial progress on the growth of GGR this year.
Please click on the link below to view the most recent report.
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Economic and Charitable Impact Studies
In 2012, SRI International completed Economic Impact Studies for New Hampshire, New Jersey and Tennessee. Click on the links below to view the complete reports.
California, Texas, North Carolina, Virginia and Utah are scheduled to have Economic Impact Studies conducted in 2013. By the end of 2013, GOLF 20/20 will have partnered with 33 states to produce economic impact studies.
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National Economic and Charitable Impact Studies
GOLF 20/20 worked with the National Golf Foundation to complete the National Charitable Study in August. The results of this study, which is based on 2011 data, will be released November 15 in conjunction with National Philanthropy Day.
GOLF 20/20 also worked with SRI International to complete the National Economic Impact study. The results of the study, which is based on 2011 data, will be released early in 2013.
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JuniorLinks.com Transition
JuniorLinks.com, a website that provides information on tournaments, careers and instruction for junior golfers and junior golf organizations, has been managed and maintained by the USGA since its inception. The USGA is currently transitioning JuniorLinks.com to GOLF 20/20, which will assume management and maintenance responsibilities, as well as develop a strategy to enhance usage of the website, beginning in January, 2013. GOLF 20/20 wishes to thank the USGA for its contributions to JuniorLinks.com and looks forward to the continuation of these efforts of the USGA.
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Contact Us
One World Golf Place
St. Augustine, FL 32092
Phone: 904-940-4203
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